Meet the Team

Planning With Purpose Starts With Listening

Purpose Driven Financial helps families protect what matters today while preparing for the retirement, legacy, and income decisions ahead.

Athena Villanueva

Founder & Principal

Athena Villanueva

Athena works with clients who want their financial decisions to serve a clear purpose: protecting loved ones, preserving income, and building a retirement plan with confidence.

Her planning approach begins with listening carefully to each family's responsibilities, goals, and concerns. From there, she helps coordinate life insurance, retirement income, tax-conscious planning, and legacy considerations into a strategy built around the people and priorities that matter most.

Clients can expect a calm, practical conversation focused on clarity, protection, and next steps they can understand.

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Zach Leoffels

Retirement & Annuity Strategist

Zach Leoffels

Zach brings additional experience in retirement and annuity strategies and shares Purpose Driven Financial's focus on helping clients understand their options and make informed decisions based on their goals.

What Guides the Work

A Standard Built Around Your Priorities

Listen First

Good planning starts by understanding the family, obligations, and future each client wants to protect.

Protect the Base

Our approach brings together life insurance, retirement income, annuity strategies, and legacy considerations to help clients make informed decisions about their financial future.

Clarify the Path

Each recommendation is framed around understandable decisions and practical next steps.